The Friendliest Pets (also known as Valentines) collection includes figures with a specific heart symbol placed in their eyes. They either come in small packs as singles, or in larger boxes in the shape of a heart. The smaller sets come with an accessory, while the bigger playsets are easily recognizable thanks to the sign attached to each pet, saying 'Be my Valentine.' The pets themselfs are often decorated with hearts or even having a heart-shaped lipstick. One playset includes four figures from the series. The logo on each box has a picture of one of the pets inside on it.